A Web Presence Built to Be Found — on Google and by AI
XPRTS builds and markets professional websites for law firms and medical practices. The same infrastructure, SEO architecture, and AEO schema running on xprts.com, BayLegal.com, and drmigdale.com — deployed for your practice.
What We Build
Every Layer of a Professional Web Presence
Most agencies hand you a site and leave. XPRTS builds sites as operational infrastructure — designed, deployed, and optimized for the long term.
Professional Web Design
Clean, credibility-first design built for attorneys and physicians — not generic templates. Mobile-responsive at every breakpoint, 44px touch targets, Inter typography at 18px for readability, and Inter nationwide CDN delivery. Designed to look like the best site in your market.
Google SEO — Built In
Every page gets: a keyword-targeted title tag, meta description, canonical URL, heading hierarchy, and internal linking. Sitemap.xml submitted to Google Search Console. Robots.txt configured. LocalBusiness schema for local search. No SEO add-on needed — it's the foundation.
AEO — AI Answer Engine Optimization
FAQPage schema on every practice area page so ChatGPT, Claude, and Perplexity cite your firm when clients ask questions. HowTo schema on process pages. Person schema on attorney bios for E-E-A-T. GPTBot and Claude-Web explicitly allowed in robots.txt. Most sites block AI crawlers by default — yours won't.
Content Strategy & Blog
Operator-written blog posts targeting the questions your clients are already asking Google and AI tools. Each post is structured for direct-answer extraction, includes FAQPage schema, and targets a specific keyword cluster. Cadence: 2 posts per month minimum. Compounds over time — every post is a permanent traffic asset.
Schema & Structured Data
The full schema stack: Organization, LocalBusiness, Person, Service, FAQPage, HowTo, Article, AggregateRating, BreadcrumbList. Validated against Google's Rich Results Test. This is what puts stars, FAQ dropdowns, and rich result cards in Google search — and what gets AI tools to cite you specifically.
Intake Form Integration
Web3Forms integration with full-screen success overlay — no redirect, no page reload, clear confirmation that the submission was received. Every submission includes the source page URL, UTM parameters, referrer (which channel drove the lead), and timestamp. You know exactly where every lead came from.
Cloudflare CDN & Infrastructure
Every XPRTS site deploys via GitHub → Cloudflare Pages. Sub-100ms page loads globally. 99.99% uptime SLA. Automatic HTTPS. Long-cache asset delivery. Security headers (HSTS, X-Frame-Options, CSP). The same infrastructure stack used by Cloudflare's own enterprise customers.
Directory & Citation Building
Google Business Profile setup, Clio Certified Consultant directory listing, Lawmatics partner directory, Avvo, Martindale, and relevant bar association directories. Citations from authoritative legal directories are one of the highest-value backlink sources available to law firms — and most firms never claim them.
Analytics & Search Console
Google Search Console verified and sitemap submitted on day one. Cloudflare Web Analytics enabled — no cookies, GDPR-compliant, shows traffic volume, top pages, and referrer sources. Monthly review of which queries drive traffic, which pages convert, and where to publish next.
Who We Serve
Legal and Medical Practices
The same infrastructure, adapted for the specific trust signals and search behaviors of each audience.
Law Firm Web Presence
Built for the attorney searching for a Clio consultant, the plaintiff looking for a personal injury attorney, or the small business owner who needs a contract reviewed. Every page answers the question the client is already asking.
- Practice area pages — each targeting one keyword cluster
- Attorney bio pages with Person schema and credential display
- FAQPage schema — the most direct AEO signal available
- LocalBusiness schema for "attorney near me" searches
- Intake form with Web3Forms and full-screen confirmation
- Blog posts targeting questions attorneys' clients are asking
- Comparison pages — "Clio vs Smokeball," "hire in-house vs remote"
- Case study pages with specific, citable metrics
- Google Business Profile + Clio/Lawmatics directory listings
Live example — xprts.com
39 pages · Full schema coverage · 7 blog posts · Web3Forms intake · Cloudflare CDN · AggregateRating + FAQPage on 8 pages · HowTo on 2 blog posts · 400% growth at Bay Legal on this infrastructure
Physician Web Presence
Built for patients searching for a specialist, referring physicians evaluating credentials, and hospital credentialing committees. Credential authority is the first job. Patient trust is the second. SEO and AEO make both visible.
- Fellowship, board certification, residency — above the fold
- Conditions treated — individual SEO pages per condition
- Procedures performed — with schema markup
- Patient testimonials with attributed sourcing
- Biography written as a narrative, not a CV
- Physician + MedicalCondition + MedicalProcedure schema
- FAQPage schema for common patient questions
- Appointment / inquiry form with confirmation overlay
- Cloudflare CDN — sub-100ms load time on all devices
Live example — drmigdale.com
Dr. Roslyn Migdale, M.D., D.C. · Triple board-certified · Fellowship-trained at Dartmouth-Hitchcock · 8 condition pages · Full physician schema · Built ahead of joining Ascent Pain Solutions July 2026
The Process
From Discovery to Deployed in 3–4 Weeks
Discovery & Strategy
We map your practice areas, target audience, primary keywords, and competitive landscape. We identify which schema types apply, which directory listings are worth pursuing, and what content the site needs on day one vs. what we build over time.
Build
Design, development, content, and schema implementation happen in parallel. Every page is built with its SEO metadata, structured data, and mobile responsiveness complete before it ships. No "we'll add SEO later." It's the foundation.
Deploy & Submit
Deployed on Cloudflare Pages via GitHub for instant updates and 99.99% uptime. Google Search Console verified and sitemap submitted on day one. Cloudflare Web Analytics enabled. Google Business Profile created or claimed and optimized.
Ongoing SEO & AEO
Two blog posts per month targeting questions your clients are already asking. Monthly Search Console review — which queries drive traffic, which pages rank on page 2 and can be pushed to page 1, which new topics to target. Schema updated as Google's rich result requirements evolve. AI citation monitoring — we verify you appear when clients ask AI tools relevant questions.
The Technology
The Exact Stack Running on Every XPRTS Site
No WordPress vulnerabilities, no plugin conflicts, no monthly SaaS fees. Clean static HTML deployed on the fastest CDN available.
GitHub + Cloudflare Pages
Version-controlled deployment. Push a change → live in 30 seconds. Full rollback available. Zero server maintenance.
Static HTML / CSS / JS
No database, no CMS vulnerabilities, no plugin updates. The fastest possible page loads. Nothing to hack.
Web3Forms
Unlimited form submissions on the free tier. Spam protection built in. Submissions arrive with source URL, referrer, and timestamp.
Google Search Console
Sitemap submitted on day one. Indexing verified. Search query data reviewed monthly to drive content strategy.
Why XPRTS
What You Get That Most Agencies Don't Deliver
| Feature | XPRTS | Typical Agency |
|---|---|---|
| SEO built into every page from day one | ✓ | Add-on / extra cost |
| FAQPage + AEO schema on every service page | ✓ | Rarely included |
| AI crawlers (GPTBot, Claude-Web) explicitly allowed | ✓ | Usually blocked by default |
| Cloudflare CDN — sub-100ms globally | ✓ | Shared hosting or slower CDN |
| Content written by legal/medical operators, not copywriters | ✓ | Generic copywriters |
| Intake form with lead source tracking built in | ✓ | Basic contact form only |
| Google Search Console submitted on day one | ✓ | Left to client |
| Monthly Search Console + content review | ✓ Ongoing | Rarely offered |
Live Sites
See It in the Portfolio
Every site in the XPRTS network is a live demonstration of this service. xprts.com itself — the site you're reading right now — is the most complete example: 39 pages, full schema stack, Web3Forms intake, Cloudflare CDN, 7 blog posts, and ongoing SEO and AEO optimization.
- xprts.com — Legal operations, 39 pages, full stack
- BayLegal.com — Full-service law firm, Bay Legal PC
- drmigdale.com — Physician web presence, interventional pain
- BadContractorLaw.com — Legal resource, contractor disputes
- JaysonElliott.com — Personal brand, attorney thought leadership
By the numbers — xprts.com